Bart Hernandez

Hello everyone, Bartolo Hernandez here. As someone deeply involved in the world of sports management, I’ve seen firsthand how sponsorships have evolved over the years. The landscape of sports marketing is constantly changing, and staying ahead of the curve is essential for both athletes and brands. In this blog, I

Hello everyone, Bartolo Hernandez here. As a sports manager, I’ve had the privilege of working with numerous athletes throughout my career. While physical training, skill development, and strategic planning are crucial, one aspect that often doesn’t receive enough attention is mental health. In this blog, I want to share my

As a seasoned sports executive with years of experience leading Global Sports Management, I have encountered my fair share of challenges, including managing crises that involve scandals or negative press. The fast-paced, high-profile nature of sports can sometimes lead to public relations nightmares. How we handle these situations can significantly

As someone deeply entrenched in the world of sports management, I’ve had the privilege of witnessing firsthand the transformative power of global sports events on local economies. Events like the Olympics, FIFA World Cup, and international cricket tournaments are not just spectacles of athletic prowess; they are also significant economic